Uber Moment of Asset Management Just Ahead

by Dr. Bolko Hohaus  

The world has seen unprecedented disruption from technology in many sectors, as major trends such as Cloud Computing, Big Data and Internet of Things converge to what some say is the fourth industrial revolution. Therefore, we are living in really interesting times as the change seems to accelerate.

Fourth industrialization impacts asset management

Now this trend is also reaching asset management. The finance sector, in particular the asset management industry, has broadly been slow to adapt this change. The industry has enjoyed comfortable margins for many years and has therefore not been forced to optimize its processes. Operating margins in the asset management industry have been in the thirties for the last years. On top of that, running an asset manager requires very little capital since employees are the key assets and capital expenditures can be low (basically offices and IT equipment). Consequently, the return on invested capital is high. No wonder that we have seen many players from banks over insurers to new boutiques entering the space offering products to clients. This lead to a situation where for example in Europe there exist more equity funds than listed stocks. The industry is furthermore very fragmented with no player having more than a ten percent global market share in terms of assets managed.

When technology hits, the change can be rapid

However, we have seen technology already making inroads into asset management with examples such as Exchange Traded Funds (ETFs) using technology to easily replicate indices or the rise of the internet triggering transparency on products, performance and styles. In our view, the industry is just about to see now the full impact of technological change. Despite rising equity and bond markets over the last couple of years, fees already came under pressure, and we see even zero fee funds being offered as core products commoditize. In 2016, all net inflows into US based equity funds went into passive on the expense of active managers, and the trend has continued in the first half of 2017 despite equity markets on a run. In Europe, the trend to passive investments has started later and is less advanced. Roughly 15 % of the net inflows in the first half of 2017 and half of all equity net inflows went into ETFs. In Europe, roughly 6 % of all assets in the mutual fund industry are invested in ETFs, well below the level in the US. In the US, over the last ten years more than US$ 1 trillion changed from being invested actively in equities to being passively invested. Especially Vanguard as specialist for passive investing is profiting from this trend but also shares, the division of Blackrock, the world largest asset manager.

This trend is hitting margins and we are seeing active managers cutting fees. Given the speed of change, the industry needs to find new efficiencies fast. That is why we finally see the industrialization of asset management coming. 

Blockchain technology on the front door

In the search for efficiencies, new technologies such as Blockchain could be interesting. Isn't it an anachronism that we can deliver milk in one hour but shares settle three days later? While the technology is still nascent the potential is enormous. In theory, shares may be immediately settled once the transaction is initiated. Reconciling transactions, checking cash status or the identity of the buyer are all examples of applications which will be normal one day on the blockchain.

However, in the short run there are many more inefficiencies in a still very paper based industry which can be addressed. Other industries such as retail have optimized their processes for years by using a modular approach. We expect this to be on the forefront of industry efforts in the coming years versus blockchain technology to be more a longer-term project. 

Are the tech giants taking over?

Are the Alphabets and Amazons about to take over in asset management like they did in advertising or retail? We believe that this is a potential longer-term threat if the industry does not act and modernizes itself. However, in the short term those tech giants have easier targets given that the finance industry is highly regulated and requires an approach which varies by country.

Uberization 

Some think that Uberization stands for tech companies replacing banks and asset managers. In our view, Uber stands though for the 'gig' economy, for a highly efficient, mostly outsourced operation that uses the latest technology and increases the efficiency of underutilized assets. Netflix or Apple demonstrated what ease of use means, Tesla shows that your product feels fresher if your car comes with a regular software update. Hence, the Uber Moment of Asset Management will create an avalanche of new, easy to handle tools and new players who are betting on this technology are likely to gain share.

Death for funds?

The technological change will allow to create fully personalized products. This bears the question if those products are still be funds or other customized vehicles to save money.

This is only one example of how drastic the asset management industry is about to change. The new efficiencies to be found will likely be good news for the investors as saving money becomes cheaper in this process. However, very similar to other industries a massive change will end the state of deep slumber asset managers have been in.

The author is Founder and CEO of HCP Hohaus Advisory (www.hcp.ch), a Swiss based company focussing on next generation asset management.